About
Matt Herron
Want to work with me? Let's talk.
I’m a Content Strategist and UX Design consultant with over 15 years of experience building products used by millions.
What I do
I consult with product companies and design agencies. I teach and build community for the Content Strategy Mastermind. And I write and publish science fiction novels as MG Herron.
My mission
In everything I do, my goal is to design experiences and tell stories that move people's hearts and minds, driving them to take action.
Client testimonials
Storytelling Systems is a metaphor for Content Strategy, the practice of making effective content-driven experiences that deliver meaningful impact to brands and their customers.
Leader
I teach content strategy and organize events for a community of practitioners in the Content Strategy Mastermind group.
Utilizing a combination of live teaching, interactive workshops, guest experts, and an exclusive library of resources, I'm growing the next generation of content strategy talent.
Strategist
Hire me into your product, design or marketing team and make a difference, fast. My mission is to make order out of chaos and unite teams around a shared vision for your UX content strategy.
Whether you’re working to identify user needs, auditing a website for a redesign, or launching a new brand, I can help clarify your information architecture, grow your content operations, or sharpen your experience strategy practice to meet your increasingly complex needs.
Storyteller
My passion for storytelling runs deep: I have another business writing and publishing science fiction novels as MG Herron. Since 2015, I’ve published 13 books, both independently and with publishers like Audible Studios.
My novels have sold tens of thousands of copies around the globe.
More about Matt
I live in Austin, TX with my patient wife, three kids, and a loving dog named Elsa.
I grew up with my nose in a book, which is how I developed a love for storytelling in all its forms, in particular science fiction and fantasy novels.
I got into programming early. An interest in UX design and the wonderful world of content strategy and strategic consulting followed. I'm deep in content strategy, but in truth I can flex in multiple areas as a full-stack strategy omnivore.
I also love rock climbing, traveling and visiting the national parks.
How can I help you?
Work experience
I bring together a unique combination of storytelling, human-centered design practice and information architecture skills to build new digital products, or optimize complex digital ecosystems.
My expertise runs deepest in content strategy and UX design, but I’ve led cross-functional teams to deliver results in other areas, such as product, marketing, insights, innovation, loyalty and CX.
Services
🧠
Design Strategy
Develop a plan and rally a team around your next UX design project, product initiative or CX optimization endeavor.
💻
Content Strategy
Develop a plan for how your business will use content to grow your audience, engage your customers, or sell your product or service to meet business needs.
🔦
Content and Experience Evaluations
Audit any content-driven experience, then craft a set of recommendations for how your business can create or optimize your website/app/ecosystem to deliver results.
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Information Architecture
Designing or optimizing the structure of a digital experience or set of content to facilitate navigation, wayfinding, discoverability and compatibility.
🔗
Taxonomy
Designing or optimizing classification systems your business needs for use in product filtering, recommendation engines, system interoperability, and more.
🌎
Content Design
Working within a design team, apply user-centered writing methods (UX Writing) and a data-driven approach to craft multimedia content for digital experiences or physical products.
🧱
Content Modeling
Design a structured content system (i.e. a data model) for implementation in a headless CMS, working alongside Design Systems and Technology teams to facilitate efficient implementation, authoring and publication of content.
✏️
Workshop Facilitation
Design, lead and synthesize creative workshops. Goals of workshops vary, but may include: audience development, concept ideation, experience design, journey mapping, feature prioritization, and much more.
