Matt Herron 
is a freelance
UX Strategy Director
based in Austin, TX
Get in touch
What I do
I consult with product companies and design agencies to build digital products used by millions.
My mission
To move hearts and minds, driving people to take action they feel good about.
Strategist for hire
As a freelance UX Strategist or Content Strategist, I make order out of chaos and unite teams around a shared vision for your digital experience.
Whether you’re working to identify user needs, auditing a website for a redesign, or launching a new app, I can help clarify your information architecture, develop a holistic content strategy, or sharpen your user experience to meet needs at any level of complexity—from simple site to enterprise ecosystem.
More about Matt
I live in Austin, TX with my patient wife, four kids, and one loyal canine sidekick.
I grew up with my nose in a book, which is how I developed a love for storytelling in all its forms, in particular science fiction and fantasy novels.
I got into programming early. An interest in UX design and the wonderful world of content strategy and strategic consulting followed. I’m deep in content strategy, but in truth I can flex in multiple areas as a full-stack strategy omnivore.
I also love rock climbing, traveling and visiting the national parks.
