A community for content practitioners

Level up your content skills in a membership program purpose-built for content strategists, content designers, UX writers and anyone else who works in content, no matter your title!

Connect in community, sharpen your skills, and grow your career.

Become a member

Join our community of content practitioners. Sign up for the membership and get full access to:

Weekly live sessions
- Facilitated by Matt Herron
- 11am CST on Thursdays
10+ hours of on-demand content strategy trainings
Private library of tools and templates
Access to the members-only Slack channel
Access to Experts-in-Residence and special guests

Expensing this at work? Download receipts from our member portal.

$150/month

Become a Member

We offer a 30-day money back guarantee. Pause or cancel any time.

Member testimonials

Benefits

Accelerate your growth by joining a community designed for content practitioners.

Our members say they benefit from being part of a discipline-focused group because it gives them a unique opportunity to:

🌎 Thrive in community with their peers
🌻 Develop new content strategy skills
🤔 Get feedback on their work
🌲 Pursue career growth or career change
💼 Navigate team dynamics with more success
🖍️ Be more creatively fulfilled

2024 focus

Instructor: Matt Herron, Principal Strategist and Founder

June

Content Experience Evaluation

Learn and practice evaluative techniques used by content strategists to analyze and report on digital and hybrid digital/physical experiences.

July

UX Artifacts for Content Strategy

An overview of the landscape of user experience artifacts employed by content strategists practicing human-centered design.

August

Information Architecture

Learn the fundamental practice of information architecture for navigation by doing it—break down and re-create a navigation for a brand or company of your choice.

September

Content Modeling for Headless CMS

Fundamentals of content engineering, or how to model structured content for a CMS implementation or replatform. We’ll use Contentful’s API as our model for this course.

October

UX Writing

Writing for interfaces and user interaction is a different skill than copywriting—and anyone can learn it! This class is an overview of the basics.

November

Journey Mapping

Fundamentals of content engineering, or how to model structured content for a CMS implementation or replatform. We’ll use Contentful’s API as our model for this course.

December

Content Marketing Strategy

We’ll close out this year by practicing the fundamentals of how to communicate content marketing ideas to clients—including the fundamentals of SEO and content discoverability.

Become a Member

Learn, connect and grow in our private community of content strategy practitioners and industry experts.