Hi, I’m...
Matt Herron
Want to work with me? Let's talk.
I’m a Content Strategist and Experience Design Leader with 15+ years of experience
What I do
I consult with product companies and design agencies to build digital products used by millions.
My mission
Design engaging, immersive experiences that move people’s hearts and minds, driving them to take action.
Client testimonials
Storytelling Systems is a metaphor for what I do: Make compelling, content-driven experiences that grow brands and benefit people.
Strategist
My mission is to make order out of chaos and unite teams around a shared vision for your content strategy and UX.
Whether you’re working to identify user needs, auditing a website for a redesign, or launching a new brand, I can help clarify your information architecture, develop a holistic content strategy, or sharpen your experience design practice to meet you (or your clients’) increasingly complex needs.
Leader
I’ve got 5+ years leading teams of content strategists and experience design projects.
I’ve built multiple content strategy practices, managed teams, hired and managed contractors, and coached practitioners who went on to become domain experts in content strategy.
Storyteller
My passion for storytelling runs deep: I have another business writing and publishing bestselling science fiction novels under the pen name, M.G. Herron.
Since 2015, I’ve published 13 books both independently and with trade publishers like Audible Studios and Podium.
More about Matt
I live in Austin, TX with my patient wife, four kids, and a loving dog named Elsa.
I grew up with my nose in a book, which is how I developed a love for storytelling in all its forms, in particular science fiction and fantasy novels.
I got into programming early. An interest in UX design and the wonderful world of content strategy and strategic consulting followed. I’m deep in content strategy, but in truth I can flex in multiple areas as a full-stack strategy omnivore.
I also love rock climbing, traveling and visiting the national parks.
How can I help you?
Work experience
I bring together a unique combination of storytelling, human-centered design practice and information architecture skills to build new digital products or optimize complex digital ecosystems.
My expertise runs deepest in content strategy and UX design, but I’ve led cross-functional teams to deliver results in other areas, such as product, marketing, insights, innovation, loyalty and CX.
